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With more than 20 years under her belt as a marketing and sales professional, Carole Bozkurt is passionate about sharing her knowledge and practical expertise with entrepreneurs, solo operators and SMEs looking to realise their potential and create fantastic businesses. She writes regularly for the business club Women Unlimited and the driving force behind the Blueprint Practice.

Is Twitter an engagement or broadcast tool? You decide!

Two schools of thought. One a social networking tool for creating conversations the other a content distribution platform for broadcasting valuable content. Two opposing views – you decide!

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Value add: How to keep your clients coming back for more!

The one thing above all else that successful businesses do, is to add value so that their clients keep coming back for more. It doesn’t have to be unique, but giving your clients something that they really want, and doing so more effectively than your competitors, is a powerful asset for any business.

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Networking – Getting what you want by giving others what they need

Networking is perhaps the most direct way to grow your client base and it can be an invaluable part of a broader marketing and promotional strategy. If done consistently well, it can be a self-sustaining route to having a lengthy list of happy clients and demand for your services.

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5 Steps to releasing your business creativity?

The most precious commodity for most businesses is creativity. But how does one passionate service provider really stand out from the crowd when there are so many others vying for that sweet spot?

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Valentine’s tips: How to fall back in love with your business

Falling in love with your business is most intense when it first begins. After a while, your chemical imbalances level out and that’s where the hard work really begins.

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7 hot tips for building your business credibility

If you want to succeed in business your clients and prospective clients have to believe in you; the more credible you are the easier it is to attract new clients. It is crucial to develop a sense of trust and reliability. When people trust you they buy from you.

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